Recently I was told that "there are no SEO Secrets" and to claim such a thing was deceitful. Hmmm, maybe. So I looked up the word "secret" — I already know what SEO means :-).

Secret:

1. done, made, or conducted without the knowledge of others;
2. kept from the knowledge of any but the initiated or privileged;
3. ...

Now go look at some random search results. What percentage of these web masters have any clue at all about SEO? Maybe 5%. So if 5% of people know something, is it still a secret? If not, then when does something go from "secret" to "not widely known" and from there to "common knowledge"?

I'm not even going to propose a number. Insread, I'll rely on the second definition: SEO secrets are known to the "initiated or privileged". And it's easy to find out who they are: they are at the top of the search results!

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