Leslie Rohde .com - The SEO InnovatorIn 2003 I wrote an article that turned into an ebook that spawned an industry-wide technique named “PageRank Sculpting”. A couple years later I updated the book to include the nofollow attribute as an alternative to Javascript, but the strategies and linking structures remained the same.
Fast forward another 5 years and the web is 20 or more times larger, the competition is far better educated and funded and the economic rewards of top ranking are many times larger. It was time for an update.
In this almost entirely rewritten “update” of Dynamic Linking I’ve provided new and expanded diagrams, updated code samples and a completely new applications guide. I’ve also revised and modernized some of the original material on Sacrificial linking (now known as PR Pumping) and mini-nets.
What I have not done is “lighten it up”, so it is by no means a “casual” read. If you plan on putting the material into practice, you will want to print it, grab a highlighter and a pen, and personalize it with your own notes and questions.
And come to that, your comments, suggestions and requests for clarification are always welcome here. If there is sufficient interest, I may construct a discussion forum for this purpose.
To get started, grab your copy … there’s no charge … at http://dynamic-linking.net
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Wow! Seven years… where does all the time go?
Thanks very much for the update.
John
Hi Leslie,
Thanks. Looking forward to reading this one too. I have been one of your earliest Optilink purchasers. Good luck with the new Left Side thing.
A question in email in regards robots.txt. Too long to explain here, but the simple answer is “no”, or at least most likely not. Robots.txt and the associated robots meta tag work at spidering time and there is no good reason to believe that disallows are available waaaaay downstream when the PageRank graph is built.
Finally more of my favorite seo!! Thank you!
Leslie,
I am considering building some intelligence in a JavaScript algorithm, based on the jQuery library. The idea is passing a simple “token” to a function that determines the dynamic link structure… i.e. (home push, cat push, prod push, etc.)
However, it would be much easier to do this with server side scripting (php), and use JavaScript for some “fine tuning,” rather than foundation…
Any thoughts on this approach? Thanks!