loved the bonus video on the stick from the conference in London. This particular rule almost seems like an extension to Pareto’s law.

80/20 means we can identify effective activities etc. But by working twice as hard on the (in this case 70%) it actually does some weird mathematical economical formula and ends up at 110%.

PS Yes I know you told me to kick the webname, but I thought I’d hang onto it for kicks. But im moving my marketing to a new domain.

Thanks again!

PS The links in your reply didn’t work but I found them other ways.

I was freaking out because I knew I had to point my domain name from my current host to Volusion. I just didn’t know if the ranking and links I built would stick. I asked people on Google Webmaster Forums, Webmaster World, and a few other forums and never got a straight answer. Eventually I just did it… and thankfully my rankings stuck. Now I have a proper ecommerce site on page 2 of Google. A final link building push should get me right where I want.

It’s a bloody mess, but I continue to learn simply by doing.

To your point Leslie, I’m not the most technical of SEO’s, but I’ve learned by trying and failing. Looking for profitable, less competitive markets helps too, especially when starting a new site. After that it’s just elbow grease.

To create more total PageRank requires getting good at generating content, and this is what Dan Thies and I teach in our Link Liberation and Endless Content series in The SEO BrainTrust (we’ll be promoting a Link Liberation special this week as it happens).

To conserve and concentrate PageRank where it will make you the most money, follow the strategies and tactics in my (free) ebook Dynamic Linking

Of course, the 70% solution applies to both of these rules as well — don’t obsess over the content and don’t be a perfectionist about link structure. Do both of them moderately well but in big volume.