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"category:/profession"

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Title and summary Date/time
1
"...Google will determine..."? Not on my site!
In the StomperNet forums today I responded to a member who noticed a Google post here. Reproduced here is my acidic response. That was the most useless, vague, non-actionable and *irresponsible* post I have EVER seen from Google. It looks like something ...
Sep 24, 2008
4:49:00 PM
2
McAfee Revisited
UPDATE: So I'm a bit out of touch on this one, but McAfee actually backed away from what they were doing, in no small measure it seems from the stink she rasied. :-) Read the full story at Cresta's blog. Oh, and I've restored the image to commerce ...
Aug 3, 2008
3:40:29 PM
3
SEO Trick - Sub-Domains vs. Directories
Two SEO questions I get asked a lot: How important is the URL to ranking and Which is better, sub-domains or directories In general, both have only minor impact on ranking (I think they are important to click-through) but I just saw an example ...
Aug 3, 2008
12:12:27 PM
4
HackerSafe? Not Now. Now It's HackerSOURCE. Yikes!!
McAfee has done something with the HackerSafe logo that I think totally crosses the line. Thanks to Cresta's Blog post and subsequent Tweet for pointing this out to me. Today, I am pulling the seal off of my sites; disabling all the domains in the ...
Aug 3, 2008
11:10:21 AM
5
Portals vs. Mashups
A critical Information Technology objective for most mid and larger companies these days is the integration of disparate business systems. The reasons are several, but Business Intelligence (BI) is a decent overarching label for all of it. The JSR-168 and ...
Jul 13, 2008
5:35:00 PM
6
Welcome to My [stomper] World
As many of you know, in addition to running Windrose Software and continuing my search engine research, I'm also a faculty member at StomperNet. For about the last year or so, we have been closed to new students, but today that changes. At 3 PM Eastern ...
May 23, 2008
1:44:00 PM
7
Jerry West Close to Historic Sponsorship Deal
On this day in 1978, the very first unsolicited commercial email, or UCE, was sent by Digital Equipment Corporation to hundreds (that was so the old days) of users of the Arpanet, the forerunner to the Internet. In that one moment was born a whole new ...
May 3, 2008
11:13:00 PM
8
Static vs. Dynamic URLs
The terms 'static' and 'dynamic' do not correctly represent any real technological differences in how pages are delivered. The real issue is 'clean URL' or 'messy URL' -- query strings is a common example. The engines are far better today at dealing ...
Nov 14, 2006
4:04:00 PM
9
"SEO Secrets"
Recently I was told that "there are no SEO Secrets" and to claim such a thing was deceitful. Hmmm, maybe. So I looked up the word "secret" — I already know what SEO means :-). Secret: done, made, or conducted without ...
Nov 9, 2006
11:30:00 PM
10
How Long Does it Take to See PageRank Changes?
This is a common question. I got it again today from an OptiSmarts subscriber: I've found a lot of PR5 pages (and a few PR6 pages) on [my site] that don't link to the homepage. I've now changed that and added nofollow to the unimportant links. What ...
Nov 9, 2006
4:07:00 PM
11
Awe Does Not Survive Arrival
An obtuse title to be sure — I just love doing that :-) — but this really is about SEO and Internet Marketing. I was once in awe of Michael Campbell, Stephen Mahaney, Marlon Sanders, John Reese, etc. They were all somehow larger than life. ...
Oct 19, 2006
5:13:00 AM
12
Adwords + Organic = Law Suit
If you are not subscribed to SE News, then you should be. I read every issue in the first few days of the month. This month's articles on Supplemental Results and Google Sitelinks are top notch. Mostly I agree with their articles and that's ...
Oct 2, 2006
5:13:00 PM
13
Why Google Can Not Track "Visitor Experience"
Like most of what is written about SEO, when you don't know how computers work, everything is a mystery and (worse) impossible garbage sounds totally reasonable. This is not the first time in four and half years that we've gone 'round about Google ...
Aug 24, 2006
9:24:00 PM
14
SEO is Dead? Yeah Right, and Hell's Frozen Too!!
I knew it was B.S. when I bought it, so I won't return it, but I've just about run a highlighter dry marking up the crap in "Visitor Optimization". As soon as I stop laughing, I'll post a less hostile, and more informative analysis, but in ...
Aug 24, 2006
9:20:00 PM
15
Hilltop? You Must be Joking
Okay, this one comes up a lot, and it came up again today in an email from my good friend Michael Campbell so I thought I'd try to actually blog for a change. It seems that someone (who shall remain namesless for the momeent at least) is raising all a ...
Aug 11, 2006
5:18:00 AM
16
Good Ranking at Google is about Balance
Ranking is a balance of several factors, the most important being title tag, (inbound) link text, and PageRank. Every page ranks based on its own measures of these factors sorted against all other pages in the index. Theoretically, every single page ...
Apr 12, 2006
8:04:00 PM
17
Google Doesn't Do Synonyms
Rarely do we want to rank for only one search phrase. Generally there are many different words and phrases that humans might use to get to your pages, different phrases that I refer to here very roughly as "synonyms"...
Apr 11, 2006
8:38:00 PM
18
A Brief Outline of the Google Architecture
The very front end of Google is the spider function which creates a queue of pages visit with content for each. This feeds the indexer which matches these pages to existing pages in the index and either creates a new index entry or updates an existing ...
Apr 10, 2006
7:43:00 PM
19
Links that open a new window. Do they pass PageRank and Link Reputation?
Spiders are simple little animals and the theory that guides the way search engines are built admit of few special cases, so generally speaking, a link is a link is a link. Let's consider some cases. The most often question is what happens for the ...
Sep 10, 2005
5:31:00 PM
20
What kinds of "links" are spiderable
When most webmasters talk about links, they almost always mean "navigation&quo...
Jun 25, 2005
10:01:00 PM

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