Jack Nicholson – The Sales Manager (Humor break)

June 5, 2010

This came up in conversation a few week’s back so I dug it up to share with everybody. It is a spoof of the court interrogation of Colonel Nathan Jessip in A Few Good Men wherein “the accused” is a sales manager … catch the heinous charge at the end! http://leslierohde.com/wp-content/uploads/Jack-Nicholson-the-Sales-Manager.mp3 There are multiple versions [...]

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SEO Mindset Reminder #4

June 3, 2010

RANKING DOESN’T MATTER, IT’S ABOUT THE MONEY Don’t get wrapped up in your rankings. Rankings don’t actually matter. Making money is what maters. Focus on the rankings only to the extent that they are the right ones – the ones that make you money. How do you tell? Analytics. If you are not driving your [...]

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SEO Mindset Reminder #3

May 31, 2010

ADMIT WHAT IS. THE RANKINGS DEFINE RIGHT. You don’t get to decide what’s right. Your job is to admit what is and accept it. The rankings define whatever the search engine considers right and it is not up to us to change it. To be successful requires that you accept it and adapt to it. [...]

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Nightclub SEO

May 29, 2010

SEO for your website is a thoroughly mathematical proposition, but there are intriguing – and humorous – parallels between SEO and the social interactions at a nightclub. This analysis is necessarily written from a male perspective, but it should be pretty clear how to draw the analogy from a female view as well. So let’s [...]

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SEO Mindset Reminder #2

May 28, 2010

IT’S NOT MAGIC, IT’S A MACHINE Ranking is just math – really simple math. What makes it amazing is that this math is run on more than 200,000 machines and produces results for millions of users in a quarter of a second. Of course, the math doesn’t always do exactly what they want, and that [...]

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Launch Planning Meeting

May 27, 2010

Big news coming from The SEO BrainTrust sometime this summer.  Just yesterday I met with a certain infamous Internet Marketer (IIM) at a secret coastal location for launch planning, so details are still being worked out.  More news later here and on our list at SEO BrainTrust.

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SEO Mindset Reminder #1

May 25, 2010

IT’S NOT ABOUT YOU Ranking is not about you. You really don’t matter at all. Ranking is entirely impersonal. If Bob can rank, so can you, and so can the other guy. No one at Google knows you, or Bob, or the other guy for that matter. If no one at Google knows you or [...]

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Unwinding and catching up following Coming Home 3

May 24, 2010

Catching up on calls and emails this morning following a fantastic weekend of education and comradery in San Diego at Ed Dale’s seminar. As usual, Ed put on a feature-packed weekend without seeming to even work at it. In addition to all the usual suspects — Bob, Lynn, Eugene, Kenny, Pete and so forth — [...]

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The Three Pillars of Success

May 22, 2010

You want to be successful online. You want to do the right things, take the right steps and continue to make those decisions and take those right actions consistently. But what does it take to make that happen? Ultimately, it’s your mindset.  Get your mind right, and you’ll be doing the right things simply because [...]

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Dynamic Linking (Vol I) – the 2010 Edition

May 17, 2010

In 2003 I wrote an article that turned into an ebook that spawned an industry-wide technique named “PageRank Sculpting”. A couple years later I updated the book to include the nofollow attribute as an alternative to Javascript, but the strategies and linking structures remained the same. Fast forward another 5 years and the web is [...]

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